Social marketing for womens health campaigns
نویسندگان
چکیده
منابع مشابه
Social marketing campaigns and children's media use.
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marke...
متن کاملPlanning for Marketing Campaigns
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...
متن کاملSocial marketing for public health.
Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield promising new insights into consumer behavior and ...
متن کاملHealth Affairs Social marketing for public health
Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process ofstrategic planning can yield promising new insights into consumer behavior and p...
متن کاملThe reach and impact of social marketing and reproductive health communication campaigns in Zambia
BACKGROUND Like many sub-Saharan African countries, Zambia is dealing with major health issues, including HIV/AIDS, family planning, and reproductive health. To address reproductive health problems and the HIV/AIDS epidemic in Zambia, several social marketing and health communication programs focusing on reproductive and HIV/AIDS prevention programs are being implemented. This paper describes t...
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ژورنال
عنوان ژورنال: Journal of Public Administration and Policy Research
سال: 2015
ISSN: 2141-2480
DOI: 10.5897/jpapr2015.0310